Google Ads & conversion creative for ecommerce

Everything a founder-led store needs to grow. Built by one person who actually delivers.

Google Ads, landing pages, product photography, video, feeds, audits. Here's the actual work. Not a deck of promises.

See the workLet's talk
11x
return on ad spend · A US outdoor brand
+146%
revenue year over year · A US outdoor brand
7.6x
return on ad spend · A leather goods brand
Real accounts. Names blurred for privacy. Numbers verified.

What I do

One operator, the whole growth stack. Every piece shown below with real work.

🎯

Google Ads management

The core. Structure, bids, and feeds that scale the winners.

🖥️

Landing pages

Conversion-built pages, one of one.

📸

Product photography

White-bg, lifestyle, and hero shots.

🎬

Product video

Scroll-stopping reels.

🛒

Feed optimization

Titles and attributes that get found.

🔎

Catalog / AI-shopping audit

Be visible when AI recommends.

💬

Voice of customer

The words that make buyers click.

🗺️

Competitor intel

Find the lane you can own.

Selected work

Pages, photography, and video built to make a brand look like it spent thousands.

AuraChef — The Smart Kitchen Gadget
AuraChef — The Smart Kitchen Gadget
Home & Kitchen
 PawNest — The Orthopedic Dog Bed
PawNest — The Orthopedic Dog Bed
Pet
 Voltic — Percussion Recovery
Voltic — Percussion Recovery
Fitness
All landing pages → Photography → Video →

Results

The work is pretty. It is also profitable.

11x
A US outdoor brand — return on ad spend

Rebuilt the shopping and search structure around the winning products, cut wasted spend, and let the proven sellers scale.

Trailing 12 months ($108,438 spend to $1,206,145 in sales)
+146%
A US outdoor brand — revenue year over year

Same account, same products. Tightened targeting and feed health more than doubled quarterly revenue against the prior year.

Q1 2026 vs Q1 2025 ($281k to $691k)
7.6x
A leather goods brand — return on ad spend

Restructured the shopping campaigns by product line and region, then leaned budget into the best sellers through the peak season.

December 2025 (C$7,728 spend to C$58,545 in sales)

Product feed optimization

Rewriting what your products say to Google, so the right buyers find them.

Leather Goods

Brown Bag
Heritage Co. Full-Grain Leather Messenger Bag - 15" Laptop Crossbody, Vintage Tan
Adds brand, material, exact use-case (15" laptop) and color so the listing matches buyer queries like 'leather laptop messenger bag' instead of a dead-end 'brown bag'.

Supplements

Magnesium Capsules
PureForm Magnesium Glycinate 400mg - 120 Vegan Capsules, Sleep & Muscle Recovery Support
Specifies the exact form (glycinate), dose, count, dietary fit and benefit, so it competes for shoppers searching a specific magnesium type rather than the generic category.

Home & Kitchen

Cutting Board
Oakmere Acacia Wood Cutting Board - Large 18x12" Reversible Chopping & Serving Board with Juice Groove
Leads with brand, material, size and the features people actually search (juice groove, reversible, serving), turning a vague entry into a strong match for high-intent cookware shoppers.

Catalog & AI-shopping audit

A review that shows why AI assistants do (or don't) recommend your products.

58
/100 AI-readiness

Strong products, but AI shopping assistants can't read the catalog well enough to recommend them. Fixing the data signals is mostly a one-time cleanup, not a rebuild.

  • →Roughly 40% of product titles are brand-and-mood phrases like 'The Sunday Skillet' with no material, size, or use-case. An AI assistant matching a shopper's 'best 12-inch cast iron skillet' has nothing to grab onto.
  • →Product pages are missing the structured data (the behind-the-scenes labels) that tells search and AI what's a price, a rating, a brand. About a third of pages had no product markup at all, and none carried review ratings.
  • →The brand field is blank or set to 'vendor-unknown' on about 1 in 5 products. AI assistants lean heavily on brand to decide what to trust and surface.
  • →Descriptions average 45 words and rarely list specs (dimensions, capacity, material, care). They read like ad copy, not like answers to the questions a shopper actually asks.
A US home & kitchen brand (~280 products)
64
/100 AI-readiness

Better foundation than most, held back by inconsistent categories and thin imagery data. The fixes are quick and compound across the whole catalog.

  • →Product categories are inconsistently labeled (Patio Furniture, patio-furniture, Outdoor Seating all used for similar items). To an AI assistant this looks like four small unrelated groups instead of one strong category.
  • →Most images have no alt text, and several products carry only one photo. AI shopping tools increasingly use image labels to confirm what a product actually is.
  • →Product markup is present but incomplete, missing availability and GTIN (the universal product barcode) on most items. Without it, listings are harder to match and verify.
  • →Variant data is flat, sizes and finishes live only in the title text, not as proper structured options, so 'available in 3 sizes' never registers as a filterable signal.
A US outdoor & garden brand (~140 products)

Voice of customer

Mining your reviews for the exact words that make ads and pages convert.

A US Outdoor Brand (Fire Pits & Patio Heaters)

Top desire — warmth that pulls people outside year-round
We used to go inside by October. Now we're out on the patio in jeans and a sweater in November.
Headline + hero copy: sell the season-extending lifestyle ('get your evenings outside back'), not the BTU spec.
Top objection — 'is this real steel or will it rust in one winter?'
I've burned through two cheap fire bowls from the big-box store. Didn't want to throw money away again.
Objection-handler block + ad callout: lead with gauge/weight + warranty to kill the 'cheap rust-bucket' fear before checkout.
Surprise delight — assembly was nothing like they feared
I'm not handy at all and had it together in twenty minutes with a beer in hand.
Trust line near 'add to cart' and a sitelink ('20-min setup, no tools drama') to remove the hassle hesitation.

A US Outdoor Brand (Cold-Plunge & Sauna)

Top desire — the morning ritual and the after-feeling
Two minutes in the cold and my head is clear for the whole day. I'm hooked.
Lead copy on the transformation ('how you feel after'), not the temperature range or liters.
Top objection — 'is the price worth it over a tub of ice?'
Almost just used my bathtub and bags of ice. Doing the math, this pays for itself by spring.
Value-framing block: cost-per-session vs studio/ice math, financing callout in the ad, ROI line above the buy button.
Surprise delight — how quiet and clean it runs
Thought the chiller would roar. You barely hear it. Water's been crystal clear for weeks.
Address the hidden maintenance fear on the page ('set it and forget it') and as a feature callout extension.

Competitor intel

A clear map of what your rivals claim, where they're weak, and the lane you can own.

US Supplement Brand vs 3 Competitors

  • →Messaging gap: nobody owns "what's actually in it". All three competitors lead with outcomes ("more energy", "better focus") but bury their ingredient sourcing and dosages. Not one shows clinical dose amounts on the label or page. Owning full-transparency dosing is an open lane your brand can claim outright.
  • →Positioning opportunity: the "specialist" corner is empty. Two competitors sit mid-market generalist (everything for everyone); one is premium-generalist. The premium-specialist corner, one product done better than anyone, is unclaimed. That's the most defensible position on the board and the one your brand is best built to own.
  • →Ad angle competitors all miss: the switch story. Every competitor's ads sell to first-time buyers. None target the "I already take a competitor and I'm not seeing results" buyer. A side-by-side comparison angle ("already on [category]? here's what yours is missing") is wide open and converts the most motivated shoppers.
  • →Trust-signal gap: third-party testing invisible. Only one competitor mentions third-party lab testing, and it's a single line in the footer. None show a batch certificate, a COA, or a named lab. In supplements that's the #1 trust driver. A visible "tested every batch, see the report" badge above the fold beats all three on the dimension buyers care about most.
  • →Risk reversal is weak across the board. Two competitors offer a vague "satisfaction guarantee" with no timeframe; one offers nothing. A concrete "90-day empty-bottle money-back" guarantee removes the biggest objection (does it actually work for me?) and none of them are matching it.
  • →Review depth, not just rating, wins here. Competitors show star ratings but thin, generic reviews. Buyers in this category read reviews for specific results and side-effect honesty. Surfacing detailed, outcome-specific reviews (with timeframe and use-case) builds more trust than a higher star count with shallow text.

How working together goes

Simple, transparent, one person accountable.

1

We look at the whole funnel

Ads, page, feed, tracking. I find where the money is leaking before spending a rupee of yours.

2

I build and run it

Campaigns, pages, creative. Done to a bar that makes people ask "who did this for you?"

3

You see it every week

A short personal walkthrough every Monday. No dashboards you have to decode.

Azeem Hussain

One person. The whole job.

I'm Azeem. I run Google Ads and build the creative that makes them work for founder-led ecommerce brands across the US, UK, and Canada.

No account managers, no hand-offs, no agency layers. You talk to the person doing the work, and you get a straight walkthrough every week.

I take on a limited number of brands at a time, because the bar on this page is the bar on every project. If I can deliver it and it's a fit, the answer is yes.

Free for you. No catch.

Take these, brand them, use them with your own clients. Proof beats promises, so here's some proof you can hold.

Landing page templates (9)Templates look-book (PDF)Photography sample pack (PDF)
Want one built to order for a real product, brand, copy, the lot? That's what I do →

Got a store, or a client, that needs to grow? Let's talk.

Tell me what you're working on and what you need. If I can deliver it and it's a fit, we'll do well together.

Email me